Denai Wolfe

I’m dedicated to helping big thinking entrepreneurs increase their profits and decrease their stress. I serve as your very own Chief Financial Officer.

I’m laser-focused on turning your passion into profits. When it comes to business I have one core truth – If it doesn’t make money, it doesn’t make sense.

When we work together I want you to feel confident in your numbers, secure in your decisions and excited about your future. Together we will bring your goals to life through strategic goal setting and planning. I will implement financial structure and systems designed to provide key information you need to operate your company. You will finally have future-focused financials so that you can make sure you’re headed exactly where you want to go. 

Headshot of Denai Wolfe

I understand entrepreneurs because I am one.

My entrepreneurial journey began back in 2008. I started a photography business with a dear friend of mine who is insanely talented, all of the images on my website and social media are from her:) 

Our plan was simple, she was the creative and I ran the “back office”. We dove in headfirst and immediately started booking weddings. Within the first year, we were able to purchase all new equipment and take a small paycheck for ourselves. 

Her stunning pictures kept customers happy and my streamlined process and systems kept us happy. But as we grew older the weekend commitments were no longer conducive to our family lifestyles and eventually our spark faded. 

So back to the drawing board I went. And once again I jumped in head first opening two quick-service restaurant franchises. Scared to bet on myself I kept my day job.  

About 6 months into my new venture I realized that I had gone from an overworked underpaid employee to an overworked underpaid franchisee with one big difference, as an employee I got paid, as a business owner, I was losing money at rapid speed. After the first year, I was completely out of funds and had to take another business loan. I vowed to myself that I would never allow this to happen again.

So I hired a consultant and began the arduous journey of understanding my numbers.

I learned how to:

  • Read a profit and loss statement
  • Interpret a balance sheet
  • Analyze my KPIs
  • And make decisions in my business based on my numbers

Armed with my newfound knowledge I began to examine my business through a new financial lens.

The results were not only quick but completely exceeded my expectations.
Denai Wolfe sitting with laptop and drinking coffee

Within three years I paid off $160,000.00 in loans!

This accomplishment left me obsessed with numbers and analysis and I wanted, no I needed, to share what I had learned with my fellow entrepreneurs. 

I began volunteering at the local Women’s Business Center teaching classes on financial literacy. 

And guess what?

It lit my soul on fire! 

And for the first time, I was ready to bet on me

I found my true calling and realized I couldn’t allow anything else to distract me. 

I quit my job, sold both restaurants and began my Virtual CFO Services.

I am on a mission to eliminate entrepreneurial poverty and empower business owners to understand their finances and take their profits to the next level!

Work With Me

Virtual CFO Services

My Virtual CFO service provides insight and oversight to the finance, accounting and operations of your company. Imagine the luxury of having your very own Chief Financial Officer at a fraction of the cost.

Coaching for Accounting Pros

Do you have a passion for numbers? Do you feel overworked and underpaid? Are you ready to take back control over your life? I help aspiring finance pros build a six figure virtual accounting firm.